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RTC X Roads Hyderabad multiplex
RTC X Roads: The Beating Heart of Telugu Cinema
For decades, RTC X Roads in Hyderabad has stood as the beating heart of Telugu cinema. Long before the rise of glitzy malls and modern multiplexes, this neighborhood was the dream destination for movie lovers. People from all corners of the city would flock here to experience the magic of cinema on big single screens. Names like Sandhya 70MM, Devi, and Sudarshan weren’t just theaters—they were landmarks deeply woven into the cultural fabric of Hyderabad.
This iconic stretch of road once housed as many as 18 theaters, each one offering a unique moviegoing experience. The whistles, the cheers, the cutouts of movie stars outside theaters, and the long queues for tickets created an atmosphere that no digital streaming platform could replicate. For generations, it was the ultimate movie zone where blockbuster films achieved their historic box-office milestones.
But as times have changed, so have audiences. The rise of multiplexes in Hyderabad and elsewhere brought a new kind of luxury viewing experience. RTC X Roads, though rooted in nostalgia, has not been left behind. It is now on the brink of a dramatic transformation with the arrival of two brand-new multiplexes—Odeon Multiplex and AMB Classic. Together, they mark a new chapter for this legendary cinema hub.
The Evolution from Single Screens to Multiplexes
Single-screen theaters dominated Hyderabad’s film culture throughout the 70s, 80s, and 90s. RTC X Roads was particularly significant because most major Telugu films would release here first. A film’s success was often judged by its performance at this location. If a movie ran successfully at RTC X Roads, it was considered a true blockbuster.
However, as urban lifestyles shifted, so did preferences. Multiplexes began offering luxury seating, advanced sound systems, online booking facilities, and food courts—all of which appealed to younger audiences. Families, too, found multiplexes more convenient as they combined shopping, dining, and entertainment in one destination.
This changing trend slowly impacted single screens, many of which struggled to survive. Some theaters shut down permanently, while others reinvented themselves. And now, RTC X Roads is embracing the multiplex era in full swing.
Odeon Multiplex: A Grand Reopening in October 2025
Among the most awaited projects is the Odeon Multiplex, set to open its doors on October 24, 2025.
The Odeon was once a well-known single-screen theater, drawing crowds with its wide format and vintage charm. However, recognizing the need for change, it has been entirely rebuilt into an 8-screen multiplex. The new Odeon will not just showcase movies but will provide a complete entertainment experience.
Key highlights of Odeon Multiplex include:
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8 screens with advanced projection technology for crystal-clear visuals
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Luxury recliner seating for maximum comfort
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Multilevel parking to ease the traffic congestion around RTC X Roads
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A shopping mall inside the complex, allowing visitors to shop and dine alongside their movie experience
This new makeover makes Odeon not just another cinema but a complete entertainment hub. Families can now spend an entire day here—shopping, dining, and enjoying the latest blockbusters under one roof.
Given its strategic location and legacy, the Odeon Multiplex is expected to attract massive footfall from day one. Moviegoers are already buzzing with excitement, with many nostalgic fans eager to revisit a reimagined version of the place they once loved.
AMB Classic: Superstar Mahesh Babu’s Second Multiplex Venture
As if Odeon wasn’t enough, RTC X Roads will welcome another giant—AMB Classic, scheduled to launch during Sankranthi 2026.
This project holds special significance because it is being built on the iconic Sudarshan 70MM complex site. For decades, Sudarshan was a cornerstone of Telugu cinema, known for hosting some of the biggest releases. Its closure left many film lovers heartbroken. However, AMB Classic promises to revive the spirit of that location, albeit in a more modern avatar.
AMB Classic will feature:
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7 state-of-the-art screens equipped with the latest sound and visual technology
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Premium seating and immersive viewing experiences
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Spacious food courts and lounges
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Modern infrastructure matching global cinema standards
What makes this project even more exciting is that it is the second multiplex venture for Superstar Mahesh Babu in Hyderabad. His first, AMB Cinemas at Gachibowli, has already set a benchmark in terms of luxury cinema experiences. With AMB Classic, Mahesh Babu aims to expand that legacy into the cultural heart of Hyderabad.
The buzz around its first big release, “The Raja Saab,” is already palpable. Fans believe this theater will become a hotspot for celebrating major releases, rivaling popular chains like PVR and Inox.
From 18 to 20 Theaters: The Growing Landscape
With the addition of Odeon and AMB Classic, RTC X Roads will grow from 18 to 20 theaters. While many lament the decline of single screens, the emergence of multiplexes signals Hyderabad’s readiness to embrace modern cinema culture.
This expansion also highlights the adaptability of RTC X Roads. Instead of fading into history, it is transforming itself into a destination where both nostalgia and modernity coexist. The cheers of mass audiences at Sandhya 70MM will now share space with the high-tech luxury experience of Odeon and AMB Classic.
Mixed Reactions from the Community
Not everyone is equally thrilled about this transition. While movie lovers are excited to watch films in comfort, there are concerns from other sections of the community.
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Students and Coaching Centers: RTC X Roads is also known as a hub for coaching institutes. With new multiplexes and malls bringing in more crowds, students worry about possible distractions. Noise, traffic, and constant buzz may impact their academic environment.
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Local Businesses: Small food stalls and old shops that thrived on single-screen crowds may face stiff competition from mall-based restaurants and branded outlets.
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Cultural Concerns: Cinema purists argue that the charm of single screens—whistles, claps, and fan celebrations—will fade with multiplex culture.
Yet, despite these reservations, the overall sentiment leans toward excitement. The convenience, comfort, and global-standard facilities of multiplexes are undeniable.
What This Means for Telugu Cinema
The evolution of RTC X Roads reflects the larger journey of Telugu cinema itself. Once considered a regional industry, Tollywood now enjoys pan-India and global recognition, thanks to films like Baahubali, RRR, and Pushpa. The rise of multiplexes complements this growth by giving audiences the kind of experience they now expect.
In a way, the transformation of RTC X Roads is symbolic: it shows how Telugu cinema has evolved from traditional mass appeal to a globally respected industry with premium viewing standards.
Conclusion: A New Era Begins at RTC X Roads
RTC X Roads is not just a physical location—it is a cultural memory for millions of movie lovers in Hyderabad and beyond. From the golden age of single screens to the arrival of plush multiplexes, this neighborhood has witnessed it all.
The upcoming launches of Odeon Multiplex in October 2025 and AMB Classic in Sankranthi 2026 mark a turning point. With 20 theaters now under its belt, RTC X Roads is set to remain Hyderabad’s ultimate cinema hub, albeit in a more modern, competitive form.
As the lights dim and the screens come alive once again, one thing is certain: RTC X Roads will continue to hold its place as the epicenter of Telugu cinema—where nostalgia meets the future, and where movie magic never fades.
Disclaimer:
This article is a rewritten version created for informational and educational purposes only. All details are based on publicly available information, and no copyright infringement is intended. Readers are advised to verify updates from official sources for the latest information.
